Kenshoo, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Kenshoo Partner Ecosystem Profile, the business process applications, data and analytics, and communications and collaboration categories account for 75.3% of the total partner engagements, as of December 2022. Buy the profile here.
Kenshoo provides a search engine marketing platform (SEM) for campaign management to agencies, advertisers, and affiliate marketers for agile marketing services. The company offers technology to build brands and generate demand across media. Kenshoos solutions provide management and optimization, personas and audiences, measurement and reporting, and forecasting and attribution.
As depicted in the chart above, Kenshoo's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, healthcare, and financial markets emerged as the top three industry verticals, that Kenshoo is focusing on serving via its partners. These verticals together contributed 18% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Kenshoo based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Kenshoo's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- BMC Software
- Pivotal Software
- Open Text
- PROS Holdings
- Orbus Software