LiveRamp, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s LiveRamp Partner Ecosystem Profile, the business process applications, data and analytics, and consulting services categories account for 72.7% of the total partner engagements, as of November 2022. Buy the profile here.
LiveRamp Holdings, formerly Acxiom, provides enterprise data management platform and related services. It offers a wide range of products including marketing suite, data analytics suite, product development suite and solution finder. The companys services portfolio comprises onboarding, identity resolution, data network services, analytics and measurement, consent management, and partner integration services. LiveRamps products serve B2C marketing, B2B marketing, agencies, data providers, and TV industry. It also serves a wide range of industries, including financial, insurance and investment service, automotive, retail, high tech, telecommunications, healthcare, consumer packaged goods, entertainment, travel, government, and non-profit organizations. The company has business presence across Europe, Asia-Pacific, and the US. LiveRamp is headquartered in San Francisco, California, the US.
As depicted in the chart above, LiveRamp's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, financial markets, and travel and leisure emerged as the top three industry verticals, that LiveRamp is focusing on serving via its partners. These verticals together contributed 16.3% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of LiveRamp based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of LiveRamp's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- UNIT4 Business Software
- Commanders Act
- EPAM Systems