Medallia, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Medallia Partner Ecosystem Profile, the consulting services, data and analytics, and business process applications categories account for 90.5% of the total partner engagements, as of March 2022. Buy the profile here.

Medallia is a provider of Software-as-a-Service based customer experience management solutions. It enables companies to capture customer feedback from mobile, social, web and contact center channels. The company’s Medallia Experience Cloud platform enables companies to engage every customer, drive collaboration and accountability across the company and optimize every experience through analytics. It provides contact center CX program, CX management services, CX insight suit, account management, location based opertaions, surveys, text analytics and other professional services. The company offers its services to automotive industries, healthcare, hotel, retail, travel and hospitality, insurance, retail banking and public sectors. It has operations in Australia, Argentina, Canada, France, Mexico, Germany, the UK and the US. Medallia is headquartered in San Mateo, California, the US

As depicted in the chart above, Medallia's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Healthcare, retail, and financial markets emerged as the top three industry verticals, that Medallia is focusing on serving via its partners. These verticals together contributed 24.8% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.

The table below covers prominent partners of Medallia based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Medallia's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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