Mixpanel, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s Mixpanel Partner Ecosystem Profile, the data and analytics, business process applications, and application development and management categories account for 95.7% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
Mixpanel Inc (Mixpanel) is an analytics software company. Its products include team dashboards and alerts, interactive reports, limitless segmentation, group analytics, data integrations, scalable infrastructure, security, privacy and an integration directory. The company provides an advanced web analytics platform. Mixpanels API-based real-time analytics service enables companies to understand how users interact with Web applications. It provides product analysis which helps business to follow the digital footprint of every user across mobile and web devices. The company operates in the US, the UK, Spain and Singapore. Mixpanel is headquartered in San Francisco, California, the US.
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As depicted in the chart above, Mixpanel's partner engagements are focused on serving clients across North America, which accounted for 65.7% of their overall partner engagements, followed by Western Europe with a share of 16.4%, according to GlobalData's report.
Financial markets, government, and construction emerged as the top three industry verticals, that Mixpanel is focusing on serving via its partners. These verticals together contributed 31.7% of the total vertical-specific partner engagements, with financial markets leading the partner engagement distribution with a share of 12.1%.
The table below covers prominent partners of Mixpanel based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Mixpanel 's partners belong to the "System Integrator" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Smartsheet
- Searchmetrics GmbH
- Basware Corp
- Temenos
- Axway Software SA
- Trend Micro Inc
- Ekahau
- Commanders Act
- HelpSystems
- Jaggaer
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
