In Morocco, three mobile network operators will be driving uptake in mobile services and subscriptions.
Maroc Telecom will remain the leader with 35% of total subscriptions in 2027. The telco is focused on digitalization and innovation and is also offering a competitive range of B2B solutions. Whereas, Orange Morocco, ranking second in the market with a 34.3% share of total subscriptions in 2027, emphasizes developing its infrastructure in Morocco leading to the deployment of an enhanced range of mobile internet services.
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An example is its recent agreement with the Moroccan government, committing Dh5.7bn ($546.3m) investment for the expansion of Orange Morocco’s 4G coverage or its an acquisition of a local data centre, to tackle the expected high growth in internet data volume in both the B2B and B2C segments.
Finally, Inwi, third leader in the market, with 31.0% of total subscriptions in 2027, focuses on the digitalization of its services as illustrated by its recent ventures.
For instance, Inwi presented its 100% digital mobile plan “Win by Inwi” offering to customers an option to customize their mobile plans with the volume of internet desired over a specific period of the plan, and the telco tackles segments such mobile payments, for example, Inwi Money.
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By GlobalData
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