Naver had 32 patents in artificial intelligence during Q1 2024. Naver Corp’s patents in Q1 2024 include an advertising method for displaying native content on targeted communities, a method for fine-tuning neural language models for specific tasks, and a system for generating three-dimensional renderings of humans based on single images and point of view features. GlobalData’s report on Naver gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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Naver grant share with artificial intelligence as a theme is 50% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Method, system, and recording medium to provide community native advertising (Patent ID: US20240104609A1)
The patent filed by Naver Corp. describes an advertising method that involves registering advertising material and targeting information, determining relevant communities, and controlling the exposure of the advertising material as native content within those communities. The method allows for precise targeting based on community characteristics and content types, ensuring effective advertisement placement.
Furthermore, the patent details the registration process, which includes classifying advertising material based on native content types and constituent elements, as well as setting target pages and topics within community units. The method also involves utilizing artificial intelligence for classifying topics and controlling the exposure of advertising material through posts or comments on community pages. Additionally, the system allows for bid ranking-based exposure control and interaction functions like commenting on native content advertisements, enhancing user engagement and providing valuable feedback through comment-related reports.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
