Pinterest, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Pinterest Partner Ecosystem Profile, the communications and collaboration, data and analytics, and IT management categories account for 98.9% of the total partner engagements, as of April 2022. Buy the profile here.
Pinterest is a technology and communication company that operates through the internet. The company allows to post content, photos, comments, and links and download the software to the computer, phone, or tablet. Pinterest operates a software system that enables users to discover information on the internet by leveraging images, videos, and GIFs. It helps discover recipes, style inspiration, projects for home, DIY ideas, and other ideas to try. Pinterest also provides personalized advertisement services. The companys platform can be accessed on Web, Android, and iOS devices. It has offices located across Japan, Spain, France, the US, and the UK. Pinterest is headquartered in San Francisco, California, the US.
As depicted in the chart above, Pinterest's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, business and consumer services, and travel and leisure emerged as the top three industry verticals, that Pinterest is focusing on serving via its partners. These verticals together contributed 23.3% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Pinterest based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Pinterest's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below: