Plaid, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s Plaid Partner Ecosystem Profile, the business process applications, ai, and consulting services categories account for 94.9% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
Plaid Inc (Plaid) is an application programming interface (API) developer for banking data. The company offers bank transaction data, simplifies automated clearing aouse (ACH) authentication by connecting accounts to facilitate payments, categorizes the transaction, verifies user identity and reduces fraud, checks the balance in real-time and lowers the non-sufficient funds (NSF)fees and verifies and validate income more correctly through employment info. Plaid connects applications, traditional financial institutions and consumers. It simplifies the complex process in banks with the use of technology and makes it user-friendly. It serves consumers and financial services. It operates in the US, Canada, the UK, Germany, France, the Netherlands, Denmark, Poland, Portugal and Italy, among others. Plaid is headquartered in San Francisco, California, the US.
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As depicted in the chart above, Plaid's partner engagements are focused on serving clients across North America, which accounted for 90.9% of their overall partner engagements, followed by Western Europe with a share of 6.1%, according to GlobalData's report.
Financial markets, insurance, and consumer goods emerged as the top three industry verticals, that Plaid is focusing on serving via its partners. These verticals together contributed 95.2% of the total vertical-specific partner engagements, with financial markets leading the partner engagement distribution with a share of 53.2%.
The table below covers prominent partners of Plaid based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Plaid 's partners belong to the "Solution Partner (Implementation / Deployment)" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Trifacta Inc
- Intellect Design Arena Limited
- Hitachi ID Systems
- ChannelAdvisor Corp
- Veeva Systems
- Aria Systems
- Kofax
- Slack Technologies LLC
- OneLogin
- Redis
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
