Covid-19 has shaped a new learning environment; with students all over the world confined within their households, classrooms have gone digital. Recognizing this change, Unilever’s Pot Noodle brand has opted for a relatively unique digital route.
As part of the brand’s Cook Less, Live More campaign, it has partnered with GradBay, a marketplace that connects students and graduates with businesses, in order to encourage students to take up “alternative” careers. Starting 19 May, Pot Noodle will host a virtual, augmented reality careers fair over the course of one month.
Go deeper with GlobalData
In week 8 of GlobalData’s Covid-19 tracker consumer survey, the top three responses when asked what kind of information consumers want to see from brands during the Covid-19 pandemic period were guidance about the product’s usage, news about new brand initiatives and tips on health and wellbeing; at 49% of global respondents, news about new initiatives or campaigns is a key interest of consumers, particularly as cautionary behavior becomes more prevalent worldwide.
Although it may seem unrelated to Covid-19, Pot Noodle’s virtual career fair is affording consumers the opportunity to regain some structure during a period of heavy educational disruptions and uncertainty. This will endear the brand in consumers’ mind, and help to pave a more stable future outlook for the industry, as the next generation move forwards with their careers.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
Related Company Profiles
Unilever Plc