Qualtrics, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Qualtrics Partner Ecosystem Profile, the business process applications, consulting services, and data and analytics categories account for 97% of the total partner engagements, as of March 2022. Buy the profile here.

Qualtrics, a subsidiary of SAP, is a provider of market research and experience management solutions. The company offers CustomerXM platform that automatically sends recommended actions to the right teams to improve customer satisfaction, spend, and loyalty; Employee XM solution to increase engagement and improve productivity. Its Brand XM tool acquires new customers; Product XM improves product market fit; Design XM platform designs experiences; Core XM enables to collect, analyze and act on business insights; and XM Dscvr allows to understand the customers opinion about the company. Qualtrics solutions are used for social listening, sales and retention intelligence, quality and account management. The company serves education, healthcare, technology, financial services, travel and hospitality, and other sectors. Qualtrics is headquartered in Provo, Utah, the US.

As depicted in the chart above, Qualtrics's partner engagements are focused on serving clients across Western Europe, which accounted for majority of their overall partner engagements, followed by Eastern Europe, according to GlobalData's report.

Financial markets, healthcare, and retail emerged as the top three industry verticals, that Qualtrics is focusing on serving via its partners. These verticals together contributed 20.8% of the total vertical-specific partner engagements, with financial markets leading the partner engagement distribution.

The table below covers prominent partners of Qualtrics based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Qualtrics's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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