Snap, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s Snap Partner Ecosystem Profile, the communications and collaboration, data and analytics, and ai categories account for 87.7% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.

Snap Inc (Snap) is a social media and camera company that develops and provides applications and products for communication. The companys products include camera, communication, spotlight, stories, Snap Map, memories, and spectacles. It also provides advertising services and products such as sponsored creative tools and Snap ads for businesses. The companys camera application, snapchat allow users to capture photos and voices and share with family and friends. Its service offering includes campaign management and delivery, and measuring advertising effectiveness. The company also offers advertising services such as Snap Ads, AR Ads and sponsored creative tools. The company operates across Europe, North America. Australia and Asia. Snap is headquartered in Santa Monica, California, the US.

As depicted in the chart above, Snap's partner engagements are focused on serving clients across North America, which accounted for 60.7% of their overall partner engagements, followed by Western Europe with a share of 19.6%, according to GlobalData's report.

Financial markets, construction, and government emerged as the top three industry verticals, that Snap is focusing on serving via its partners. These verticals together contributed 29.1% of the total vertical-specific partner engagements, with financial markets leading the partner engagement distribution with a share of 10.2%.

The table below covers prominent partners of Snap based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Snap 's partners belong to the "Web Agency / Digital Agency" application category.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.