Esports and Generation Hashtag can boost non-endemic brand growth
Esports – organized multiplayer video game competitions – is estimated to become a $1bn industry in 2020. Nearly 60% of…
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Television content severely curbed by Covid-19
The widespread outbreak of coronavirus is having an impact on markets and industries across the globe. The creation of television…
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Disney and Universal Pictures suspend release of box office data
Disney and Universal Pictures are the first studios to suspend the release of their box office data, amid the Covid-19…
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Finding the way to the top of the Asian over-the-top video market
At 4.1 billion people, Asia comprises the majority of the global population. GlobalData estimates that subscription video on demand (SVOD)…
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Mainstreaming FMCG in game streaming
As a cultural product, gaming dwarfs both Hollywood and music combined, and the arrival of 5G is only likely to…
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Disney looks set to reap rewards with new streaming platform
Ahead of its first earnings of 2020 in February, Disney is set to start off 2020 with a mountain to…
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History of virtual reality: Timeline
The history of virtual reality (VR) is longer than you might think. VR is entering its second generation, which is…
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Quibi – a brave move but an unconvincing business model
Quibi is framing its release as a watershed moment in the history of video content. Once released, it will be…
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