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Millenials
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3 May
Younger people are way more into smart homes
Household appliances are being revolutionised by technology, shortening the time spent on chores and young people are already on board.
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6 Apr
How to win loyalty with generation Y
Last month up market British grocer Waitrose announced that from 3 April, free coffee will only be available to MyWaitrose card holders who also make a store purchase.
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1 Mar
Pepsi’s giving mixed signals on 7Up — but its new marketing campaign could pop
In a novel attempt to fight back against falling sales, Pepsi’s 7Up is being marketed as a food ingredient.