Procter & Gamble

Procter & Gamble’s new ad goes beyond selling toothpaste and shampoo, but will the gamble pay off?

Most companies go out of their way to avoid controversy, especially controversy rooted in polarising social issues. Procter & Gamble…

Gillette is going to struggle to recover its lost customers

If you cut yourself shaving, you need to stop the bleeding. This is a lesson razor giant Gillette is seemingly…