Advertisers spent $72.5bn on digital marketing in the US last year, an increase of 22 percent from 2015, according to a report by consultancy firm PwC for the Interactive Advertising Bureau (IAB).
Despite the rocky road so far — and a peculiar name choice — the now $4.48bn deal between Verizon and Yahoo is still the best opportunity for the telecoms giant to strengthen its proposition in the digital media and advertising space currently dominated by Google and Facebook.
The World Economic Forum’s (WEF) twelfth annual assessment of global risks was published today, with a strong focus this year on tackling inequality and deepening social and political polarisation.