Uruguay’s 5.5 million mobile subscriptions in 2019, accounted for a very small share of 0.8% of the total mobile subscriptions in Latin America region. Over the next five years, mobile operators in Uruguay will add a combined 0.2 million mobile subscriptions, bringing the country’s total mobile subscriptions to 5.6 million by the end of 2024.

Prepaid plans represented 59% share of the total mobile subscriptions in 2019 and will remain the leading category through 2024. Postpaid share will continue to increase from 41% in 2019 to 45.8% by 2024, as MNOs continue to offer discounts to drive postpaid adoption.

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The expected economic recession resulting from the Covid-19 outbreak might cause a slow down postpaid adoption during 2020.

To support clients during the Uruguay lockdown, telecom operators have launched a series of offers and benefits.

For example, state-owned operator Antel, is supporting vulnerable population by offering a 50GB data bonus to clients on government-subsidized fixed and mobile broadband plans (Universal and Ibirapitá) during the confinement period.

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Meanwhile, Claro is offering zero rated access to selected apps, such as WhatsApp among with quintuple value on the recharge of $1 (UYU20) and above for prepaid subscriptions.