Yext has filed a patent for a system and method to manage online reviews. The invention involves determining when a user device is logged into a set of websites, redirecting the device to a specific website, receiving posted reviews associated with a merchant, and updating a weighted factor for websites that receive reviews for the merchant. The patent also includes the ability to receive adjustments to the weighted factor from the merchant system. GlobalData’s report on Yext gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Yext, Virtual data center was a key innovation area identified from patents. Yext's grant share as of September 2023 was 31%. Grant share is based on the ratio of number of grants to total number of patents.
System and method for managing online reviews
A recently filed patent (Publication Number: US20230298075A1) describes a method and system for managing online reviews associated with a merchant. The method involves determining if a user device is logged into a set of websites, including a specific website. If the user device is logged in, a dynamic redirection container is transmitted to the user device, redirecting it to the specific website. This allows the first website to receive posted reviews associated with the merchant.
Based on the posted reviews received, a weighted factor associated with a portion of multiple websites configured to receive reviews for the merchant is updated. Additionally, the system can receive an adjustment of the weighted factor from the merchant system. The weighted factor represents the current amount of reviews associated with the merchant that are posted on the first website.
The method and system also include determining the location of the user device, which can be associated with the merchant. Furthermore, the system can detect transactions executed using the user device that are associated with the merchant.
The patent also mentions the use of a threshold value for the weighted factor. If the weighted factor associated with the first website falls below this threshold value, certain actions can be taken.
The system described in the patent includes a memory to store instructions and a processing device to execute these instructions. The operations performed by the system are similar to those described in the method.
In summary, this patent proposes a method and system for managing online reviews by redirecting user devices to a specific website and updating a weighted factor based on the reviews received. The system can also consider the location of the user device and detect transactions associated with the merchant. The patent aims to improve the management and visibility of online reviews for merchants across multiple websites.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
