Everyone in retail knows that the millennial pound is crucial to the future of shopping as we know it. And what’s the best way of winning over millennial shoppers?

Well, apparently it’s to make everything pink.

Much has been made of millennial pink, a shade of rosy salmon blush that millennials apparently can’t resist.

Apple has already cashed in on the phenomenon with their ‘rose gold’ iPhones and other have followed suit.

The next place to find millennial pink? The alcohol aisle at your local supermarket. Aldi have stepped up to the plate to offer a delicious pink gin to those cash-strapped millennials. The drink cost just £19.99 for a 70cl bottle, and did I mention it’s pink?

Aldi’s pink gin

The pink gin’s real name is Gin Lane 1751 Victoria Pink Gin, but we’re just going to go with pink gin.

The gin is part of a new 8-variety line-up of Christmas gins from Aldi which will go on sale from 1st October.

The range’s main selling point is that every single one of the gins costs less than £20.00.

Aldi has gained quite the pedigree for alcohols over the past few years. In 2017 alone, Aldi has won 158 medals for its beers, wines, and spirits so far. Not bad for a budget supermarket.

With that in mind we’re reasonably confident that the pink gin will probably be fairly delicious.

That said, it will have to beat competition from the likes of Gordon’s, Hendrick’s Dry, and Sacred, all of whom have been selling pink gins for a while now.

However, Aldi might be able to pull it off! At the very least, the description of the pink gin sounds lovely!

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Aldi pink gin

See Christmas through rose tinted glasses with this delicious gin, mixed from eight botanicals (juniper, coriander, angelica, orris root, Sicilian lemon, Seville orange, cassia bark and star anise) following a traditional Victorian recipe. This gin has a beautiful pink hue from Angostura bitters and is perfectly balanced between sweet and dry.

However, if that’s not to your taste, there’s plenty of other options!

Oliver Cromwell 1599 Sloe Gin (£9.99, 50cl)

Aldi pink gin

From the first taste, an intensely aromatic plum and cherry flavour resonates throughout the mouth, closely followed by a hint of almond from the stone of the sloe fruit, giving a full and complex taste. The London Gin swiftly makes an appearance, cutting through plummy notes with a crisp tone of juniper and coriander. Combined, this creates a warm yet refreshing gin that’s so delicious, you could even enjoy as dessert.

Topaz Blue Premium Gin (£13.99, 70cl)

Aldi pink gin

Elegance in a bottle: a balanced mix of wild botanicals and fruits with a touch of citrus and juniper. Mix with frozen berries for a perfect festive tipple to crack open for seasonal celebrations.

La Fleuriste French Gin (£19.99, 70cl)

Aldi pink gin

A beautifully floral gin, crafted from 17 carefully selected botanicals and spices. On the nose, this gin is complex and elegant, with delicate notes of blossom closely followed by a citrus and juniper finish.

Gin Lane 1751 Old Tom Gin (£19.99, 70cl)

Aldi pink gin

Inspired by an old Victorian recipe, this Old Tom Gin is a lighter, less intense alternative to the London Dry Gin. Star anise botanicals and a dash of refined sugar create a full-bodied and perfectly balanced gin – silky, smooth and a deliciously sweet profile.

Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)

Aldi pink gin

New to Aldi UK, this gin has a successful past in Ireland, where it won 2016 Overall Best Gin at the Irish Whiskey Awards. A well balanced dry gin, scented with hints of orange and juniper. An initially spicy flavour followed by a mellow and smooth finish.

Needle Blackforest Gin (£14.99, 50cl)

A carefully distilled gin from a mix of 11 botanicals, ranging from lavender to hand-picked spruce needles. Complimented by hints of ginger and sun-dried lemons and oranges, this gin is both unique and distinctive. Enjoyed best on the rocks to bring out its spruce needle undercurrents.

Oliver Cromwell London Dry Gin (£9.97, 70cl)

Aldi pink gin

2017 has been an impressive year for Oliver Cromwell London Dry Gin, which scooped a gold medal at the 2017 IWSC Awards, beating competitors up to six times the price. Light, with a touch of juniper, Oliver Cromwell London Dry Gin has a clear, crisp and complex flavour, ideal for the ultimate gin and tonic. This is sure to be a popular tipple at the Christmas party.