April 29, 2007

Best Shopping in St Petersburg

By Verdict Staff

day night

Fashion has been at the center of Russian culture for centuries, and where the Tsars and imperial courtiers once led the way, now top designers and unique boutiques supply the trends.

Nevsky Prospect is the city’s central shopping destination; and the Grand Hotel Europe is home to the most exclusive brands.


Easily one of the most famous designers in St Petersburg, Tatyana Parfionova’s store on Nevsky Prospekt is one of the highlights of the street.

Parfionova has created clothes and accessories that are innovative, original and highly relevant; so much so, that some of her work is on display in the Russian Museum. A trip to the store may even give you the chance to meet the famous designer, who is often to be found in her store sketching new designs. Tatyana Parfionova is ideal for those who want clothes that are uniquely creative, and it is even worth a visit if you are not a fashion fan; but remember to pick up a Tatiana shawl – they are highly regarded around the globe.

+7 812 713 3669

Nevsky Prospekt, 51



Inside Babochka Gallery

Since opening in 1988, Babochka has expanded and opened six multi-brand stores and three brand boutiques, Brioni, Ermenegildo Zegna and Emporio Armani.

The finest of these is the Gallery, which can be found on the highlyfashionable Nevsky Prospect. The three-story building features a wealth of internationally renowned brands such as Bottega Veneta, Fendi, Oscar De la Renta, Roberto Cavalli and Michael Kors. However, Babochka has more to offer than shopping, and with tailor services, a bar and VIP fitting rooms, visitors can savour an experience they will never forget. The helpful staff will supply you with complimentary champagne as you browse through the top designers and provide you with tips on the latest fashions and trends.

+ 7 812 717 4675

Nevsky Prospekt, 153



Opened in 2007, this branch of the Babochka chain can be found in the Grand Hotel Europe.

Babochka differs from the larger Babochka Gallery in its highly innovative and modern store format, with an interior created by Italian designers based on mirrors, glass and reflected light. The store features top brands such as Alexander McQueen, Miu Miu and Moncler, and the emphasis of this store is also on more revolutionary and inventive designs.

+7 812 324 5625

Nevsky Prospekt, 36


For those seeking designer menswear, look no further than Zilli.

The French men’s clothing store has been producing luxury clothing for nearly 40 years, innovatively creating trends season after season. The St Petersburg store, located in the Grand Hotel Europe, is no exception, featuring a wide range of menswear items including luxury sportswear and handcrafted items.

+7 812 329 6590

Nevsky Prospekt, Mikhailovskaya Ulitsa 1/7, 191011



Day Night

Regarded as one of the finest fashion stores in St Petersburg, Day Night features a list of brands that includes Stella McCartney, Givenchy, Balmain, Lanvin, Celine, Alexander Wang, Jil Sander, Ann Demeulemeester and Rick Owens.

Day Night has two locations in the city, of which the larger flagship store takes up two storeys and is situated over 8,600 square feet of space. This is the place to come to if you want the coolest brands in a chic, trendy environment. Day Night employs a staff of fashion experts who are more than happy to provide advice and select the most innovative designs to suit your taste.

Olesia Novichenko

M. Posadskaya Street, 6, 197046

+7 812 234 2300



ALEXANDER MCQUEEN BABOCHKA Website: www.alexandermcqueen.com 
ARMANI JEANS BABOCHKA Website: www.armanijeans.com
BALENCIAGA Phone: +7 812 458 8710 Address: Moinka Embankment, 659, 191186 Website: www.balenciaga.com
BALLY Phone: +7 812 449 9434 Address: Grand Palace, Nevsky Prospekt, 44 Website: www.bally.com
BLUE MARINE STORES BABOCHKA OUTLET Phone: +7 812 316 4893 Address: Moskovsky Prospekt, 63 Website: www.blumarine.com
BOTEGA BABOCHKA Website: www.bottegaveneta.com
BOUDICCA DAY NIGHT Website: www.platform13.com
BRIONI BABOCHKA Website: www.brioni.com
BURBERRY Phone: +7 812 449 9427 Address: Italianskaya Street, 15 Grand Palace Website: www.burberry.com
CATHERINE MALANDRINO DAY NIGHT Website: www.catherinemalandrino.com
CELINE BABOCHKA WOMEN’S STORE Phone: +7 812 271 3943 Address: Nevsky Prospekt, 115
DAY NIGHT Website: www.celine.com
CHLOE BABOCHKA Website: www.chloe.com
CORNELIANI Phone: +7 812 600 1361 Address: Nevsky Prospekt, 141 Website: www.corneliani.com
DIOR Phone: +7 812 325 0606 Address: St. Bolshaya Konushennaya 13A 191186 Website: www.dior.com
DOLCE & GABBANA BABOCHKA Website: www.dolcegabbana.com
DRIES VAN NOTEN DAY NIGHT Website: www.driesvannoten.be
EMAN UEL UNGARO BABOCHKA OUTLET Phone: +7 812 316 4893 Address: Moskovsky Prospekt, 63 Website: www.ungaro.com
EMILIO PUCCI BABOCHKA OUTLET Phone: +7 812 316 4893 Address: Moskovsky Prospekt, 63 Website: www.emiliopucci.com
EMPORIO ARMANI Phone: +7 812 233 4133 Address: Bolshoi Prospekt, 34-36, Petrogradskaya Storona Website: www.emporioarmani.com
ERMENEGILDO ZEGNA Phone: +7 812 717 8391 Address: Nevsky Prospekt, 153 Website: www.zegna.com
ETRO Phone: +7 812 570 6575 Address: Nevsky Prospekt, 11 Website: www.etro.com
FENDI BABOCHKA GALLERY Website: www.fendi.com
GIORGIO ARMANI BABOCHKA OUTLET Phone: +7 812 316 4893 Address: Moskovsky Prospekt, 63 Website: www.giorgioarmani.com
GIVENCHY DAY NIGHT Website: www.givenchy.com
GUCCI BABOCHKA Website: www.gucci.com
JIL SANDER Phone: +7 812 363 3256 Address: Bolshoi Prospekt, 59 Website: www.jilsander.com
JIMMY CHOO BABOCHKA Website: www.jimmychoo.com
John GALLIANO BABOCHKA OUTLET Phone: +7 812 316 4893 Address: Moskovsky Prospekt, 63 Website: www.johngalliano.com
JOHN RICHMOND BABOCHKA Phone: +7 812 279 5059 Address: Gangutskaya Street, 18 Website: www.johnrichmond.com
KENZO Phone: +8 812 449 1128 Address: Nevsky Prospekt, 20 Website: www.kenzo.com
LA PERLA Phone: +7 812 363 3251 Address: PS Bolshoi Prospekt, 59 Website: www.laperla.com
LORO PIANA BABOCHKA GALLERY Website: www.loropiana.com
LOUIS VUITTON Phone: +7 812 363 3292 Address: Bolshaya Konyushennaya, 13A Website: www.louisvuitton.com
MAISON MARTIN MARGIELA Phone: +7 812 703 3411 Address: Bolshaya Konushennaya Ulitsa, 2 191186 Website: www.maisonmartinmargiela.com
MARC JACOBS BABOCHKA WOMEN’S STORE Phone: +7 812 271 3943 Address: Nevsky Prospekt, 115 Website: www.marcjacobs.com Marni
MISSONI Phone: +7 812 232 4413 Address: PS Bolshoi Prospekt, 29 Website: www.missoni.com
MIU MIU BABOCHKA Website: www.miumiu.com
MOSCHINO Phone: +7 812 363 3255 Address: Bolshoi Prospekt, 59 Website: www.moschino.com
NINA RICCI Phone: +7 812 310 3808 Address: 44 Nevsky Prospekt, 191011 Website: www.ninaricci.com
OSCAR DE LA RENTA BABOCHKA OUTLET Phone: +7 812 316 4893 Address: 63 Moskovsky Prospekt Website: www.oscardelarenta.com
PAUL SMITH Phone: +7 812 363 3252 Address: Bolshoi Prospekt 59 197101 Website: www.paulsmith.co.uk
RALPH LAUREN BABOCHKA GALLERY Website: www.ralphlauren.com
RICK OWENS DAY NIGHT Website: www.rickowens.eu
ROBERTO CAVALLI BABOCHKA Website: www.robertocavalli.com
SONIA RYKIEL Phone: +7 812 443 9423 Address: Italianskaya Street 15 Website: www.soniarykiel.com
STELLA MCCARTNEY DAY NIGHT Website: www.stellamccartney.com
TOD’S BABOCHKA Website: www.tods.com
TRUSS ARDI Phone: +7 812 336 3263 Address: Italianskaja Street 15. Trade Center “Grand Palace” Website: www.trussardi.com
VALENTINO BABOCHKA GALLERY Website: www.valentino.com
VIKTOR & ROLF DAY NIGHT Website: www.viktor-rolf.com
YVES SAINT LAURENT BABOCHKA WOMEN’S STORE Phone: +7 812 271 3943 Address: Nevsky Prospekt, 115 Website: www.ysl.com


CARTIER DESIGN CLUB Phone: +7 812 332 3505 Address: Nevsky Prospekt, T 38/4, 191028 Website: www.cartier.co.uk
CHOPARD MERCURY Phone : +7 812 329 6577 Address: Grand Hotel Europe, Mikhailovskaya Street, 1/7, 119011 www.chopard.com
IWC ETERNEL Phone: +7 812 441 3262 Address: Moika River Embankment, 59 www.iwc.com
TAG HEUER STATUS Phone: +7 812 232 3978 Address: Bolshoi Prospekt, 60
CONSUL Phone: +7 812 232 9682 Address: Bolshoi Prospekt, Petrogradskoy Storony, 63 Website: www.tagheuer.com