Cardlytics. has been granted a patent for a system that transmits interactive content to applications. The system analyzes mapping metadata and deployment criteria to render permissible content elements based on user spend history and location, ensuring relevant content is displayed when specific thresholds are met. GlobalData’s report on Cardlytics gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Cardlytics, Dynamic premium pricing was a key innovation area identified from patents. Cardlytics's grant share as of June 2024 was 35%. Grant share is based on the ratio of number of grants to total number of patents.
System for transmitting interactive content based on user data
The granted patent US12041143B2 outlines a system designed for transmitting interactive content, which includes a data store of permissible content elements and a processor that manages the identification, activation, and rendering of these elements based on specific criteria. The system identifies permissible content elements by analyzing spend history data from an external computing system, linking each element to a respective entity and its location. Upon activation, the processor generates deployment criteria related to the permitted content elements, which are influenced by the entity's location. A dissatisfaction threshold is established to determine when to render content on a display, particularly if certain deployment criteria are not met. The system also tracks the satisfaction of these criteria to ensure effective content delivery.
Additionally, the patent details various configurations for the processor, including the ability to customize content elements and render them based on mapping metadata, which may include origination and terminal locations. The deployment criteria can encompass factors such as proximity to a pathway, time constraints, and specific conditions like weather. The system is designed to operate in a distributed computing environment, allowing for intercommunication between local and remote devices. Furthermore, it includes provisions for verifying the availability of articles associated with the permitted content elements and adjusting deployment criteria based on user interaction. Overall, the patent presents a comprehensive framework for delivering targeted interactive content based on user behavior and contextual data.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
