Consumer electronics giant, Lenovo, said it has harnessed GenAI and large language models (LLMs) to deliver tangible returns on investment, including cutting the cost of content creation by 70%.

Addressing an audience today (25 June) at the Lenovo Accelerate conference in London, Dr. Mauro Arruda, director of the Lenovo AI Centre of Excellence, EMEA, said GenAI has allowed the company to have more personalised interaction with its customers. 

“We are actually getting tangible returns on investment and increasing the way we work by improving quality and reducing time,” Arruda said.

Lenovo recently launched Lenovo Studio AI, an AI-powered platform that enables Lenovo’s customers to generate and deliver targeted, high-quality content.

The company said that by harnessing the power of LLMs and AI, it realised it could ingest and process marketing content briefs and generate original content in real-time.

This empowers Lenovo’s employees and global business partners to rapidly serve up compelling insights, the company said.

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Over 11,500 Lenovo sellers and partners are currently using Lenovo Studio AI to build tailored, industry-specific content.

Roman Olney, head of global customer enablement, said that by using straightforward text prompts “our teams can rapidly create compelling content and see it presented in a variety of formats.

“Marketers can change out the images and regenerate portions of the text as they see fit, and then submit the final asset to a human reviewer for approval to release externally.”

The company has also enabled faster and more accurate responses in its customer service teams through its LLM-enriched chatbot. 

Lenovo has reportedly seen a 20% shorter handling time, which has led to a 10% increase in customer satisfaction and a 15% boost in agent productivity. 

“[AI] is changing the way we work and the way we live, and we believe in AI for all,” Arruda said at Lenovo Accelerate.

“What that means is we want to unleash the power of AI to drive intelligence transformation on all aspects of our lives, from pockets to cloud,” he continued. “And we’re leading the way by example, we’re delivering these outcomes through AI.”

Arruda said Lenovo is constantly developing and testing its AI in the company’s own factories and offices. 

“We are improving and realising savings, productivity, performance, and quality,” Arruda said. 

GlobalData forecasts that the overall AI market will be worth $909bn by 2030, registering a compound annual growth rate (GAGR) of 35% between 2022 and 2030.

In the GenAI space, revenues are expected to grow from $1.8bn in 2022 to $33bn in 2027 at a CAGR of 80%.