Online storefronts Gumtree and eBay have merged motor offerings to give dealers the ability to reach for sites audiences with one advert.
Gumtree, which has been under eBay’s ownership since 2005, received 6m visits on its motoring section each month, while eBay records 3.7m users each month viewing new cars on its site.
Dealers listing on the joint platform will receive support including on-boarding and regular reviews, including vehicle history checks and all new showrooms for the eBay platform.
Matt Barham, general manager of Gumtree UK, said: “Our customers have been crying out for a value alternative to other players in the industry, and we have listened to their feedback to provide the perfect place to grow an automotive business.
“Our new-look motors proposition provides added value to dealers thanks to far greater advertising efficiency. We are completely committed to the success of our all our dealers and are confident this will increase their chances of making a sale; whether they have 10 cars or 5000.”
Gumtree Motors together with eBay will offer three packages with add-ons for differing budgets. Customers will be able to sign up to the new offering from today with a promotional price and a guaranteed price freeze for 12 months, while existing customers will have the option to sign up to the new offering from today.
In a statement, the company said: “The merger with eBay is a natural progression for Gumtree following the success of the relaunch of its Motors category in late 2016, which brought greater choice and flexibility to dealers of all sizes with tailored listings and advertising solutions. Gumtree is now the fastest growing classifieds marketplace for motors in the UK, and responses to adverts on the site has increased by 30%. Gumtree Motors has experienced a record numbers of visits and new listings each week, as well as a 50% growth each month in bigger dealers listing their stock on the site.”