Although some in the industry have forecast a decline in the popularity of gluten–free foods, the latest data doesn’t appear to confirm the hum.

A comparison between 2013 and 2016 shows consumers are increasingly attentive to gluten, according to GlobalData’s consumer survey.

Despite only one percent of the global population suffering from celiac disease; the gluten-free diet has been wholly embraced by the health community.

Those questioned were asked: How much gluten do you eat?

Source: GlobalData 2016 third quarter consumer survey