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October 20, 2020

How technology is helping companies weather the Covid-19 downturn

By GlobalData Thematic Research

Companies are using technology, including cybersecurity and cloud computing to overcome the challenges caused by Covid-19.

According to GlobalData’s latest thematic report, Emerging Technology Trends Survey 2020, 84% of business leaders worldwide expect cybersecurity to play a role in their company’s recovery from the crisis. Almost as many (83%) assign the same importance to cloud computing.

GlobalData surveys the attitudes of business leaders towards emerging technologies annually to assess how they are evolving. From aerospace and defense to foodservice and banking, executives from various sectors share their views and investment plans on cybersecurity, cloud computing, automation, the Internet of Things (IoT), artificial intelligence (AI), 5G, blockchain, and augmented reality (AR).

The shift towards working from home has created new opportunities for cybercriminals. The UK National Cyber Security Centre and the US Cybersecurity and Infrastructure Security Agency have reported an increase in cyberattacks since the start of the pandemic. The survey results indicate that businesses understand the risks and have given cybersecurity an essential role in their recovery plans.

Social distancing has moved work and other areas of our lives to the digital realm. Shopping, socializing, and other activities are increasingly conducted online. Some of these changes will likely be temporary, but others are here to stay.

Online retail was an area of growth long before the pandemic hit, and many employees will continue to work from home at least some of the time, even after Covid-19 recedes. An increase in ecommerce and the provision of a myriad of other online services means that companies need more cloud capacity and must protect the operations they conduct online. As a result, the demand for cloud computing and cybersecurity is likely to increase significantly.

Cloud and cybersecurity: the special relationship

Cloud computing and cybersecurity have more in common than increased demand caused by the global pandemic. GlobalData’s survey reveals that the two technologies are widely understood by executives and are expected to deliver efficiency gains.

The survey results establish a clear correlation between technology understanding and investment plans. When asked if they understand each of the eight technologies, 59% said they fully understand cloud computing and cybersecurity, with more than 30% saying that they partially understand them. They are also the two technologies in which most respondents have already invested.

Other technologies are less well understood by business leaders, including blockchain and augmented reality. In addition to being less well understood, blockchain and AR are also perceived to be overhyped. Less than one in three respondents to our survey said that either blockchain or AR would live up to all their promises.

Technology awareness needs to be promoted

Technology vendors should try and raise awareness of technologies that are less understood. For example, AR can be an important tool in the retail, healthcare, and apparel industries, but our survey reveals that it is not yet widely understood by executives in those sectors.

Regardless of how perceptions evolve, cloud and cybersecurity will have priority in the short term, especially in a world where budgets will be tight. In addition to increased demand caused by the pandemic, cloud and cybersecurity are intrinsically linked. Company data and infrastructure stored in the cloud are vulnerable to ransomware and malware attacks, which can lead to compromised data. Such breaches can cause significant reputational damage and dent revenue. As more of our work and social lives exist in the cloud, demand for cybersecurity will inevitably increase.

Verdict deals analysis methodology

This analysis considers only announced and completed artificial intelligence deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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