1. New media
May 3, 2018updated 04 May 2018 4:17pm

The New York Times is still feeling the effects of the Trump bump

By Rachel Dobbs

US President Donald Trump loves to hate The New York Times — and New York Times’ readers love that he hates it.

The newspaper’s profits soared by two thirds in the first quarter of 2018, according to results posted today.

Trump refers to the company as “the Failing New York Times” and frequently takes to Twitter to criticise its coverage of him.

Far from failing, today’s results saw the NYT’s net income jump from $13.2 million to $21.9 million. Total revenues for the quarter rose 3.8% year-on-year to $413.9 million, from $398.8 million in the same period last year.

Net income jumped from $13.2 million to $21.9 million. Total revenue rose to $413.9 million from $398.8 million.

Much of this growth was due to increased numbers of digital subscriptions. The NYT had a 25.5% increase in the first the months of 2018 from the same period last year.

Mark Thompson, President and CEO of New York Times Co, said:

In the first quarter, we saw increases in revenue and overall profitability and continued solid growth in our digital subscription business.

The strong demand for the high quality, independent journalism that The Times produces resulted in a 139,000 net increase in digital-only subscriptions for the quarter.

It seems that the NYT is still enjoying the effects of the so-called Trump bump that has breathed new life into many of the mainstream media outlets the President dislikes.

In the almost 18 months since Trump was elected, publications like the Washington Post and the Wall Street Journal received boosts to their page views and subscription numbers.

Cable news networks have been getting huge increases in viewers while most television channels are losing them.

The NYT itself saw its share price grow strongly since Trump won the presidential election on 8 November 2016. Shares jumped 4.8% this morning in pre-market trading in New York.

Trump Bump

Source: Google Finance

The Trump bump is attributed to the increased political volatility that characterises Trump’s presidency, which increases demand for news.

Those who dislike Trump have turned increasingly to media outlets which they feel to be critical of the President, with Trump himself highlighting which ones these are.