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March 21, 2017updated 27 Jan 2022 2:33pm

What’s driving vaping in emerging markets?

By GlobalData Consumer

In contrast to developed markets, where tobacco prices are higher and regulation more stringent, the low price of tobacco products in emerging markets is a disincentive for switching to e-cigarettes.

How, then, do we account for the growth in popularity of e-cigarettes in emerging markets? And how should manufacturers position themselves to effectively target this next generation?

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An average of 49 percent of e-cigarette users in a recent GlobalData survey said variety of flavors appeals to them most, while 36 percent cited health reasons and a further 15 percent identified costs.


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