Wistia, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Wistia Partner Ecosystem Profile, the communications and collaboration, consulting services, and business process applications categories account for 94.8% of the total partner engagements, as of February 2023. Buy the profile here.
Wistia is a provider of business video sharing, management and collaboration tools for sales, marketing, and training applications. Wistia assists marketers in all aspects of video production and management, including webinar hosting, lead generation, and performance measurement. With its simple, intuitive, and potent offerings, which vary from free and premium video storage solutions to video creation and editing tools like Soapbox, Wistia lowers the barriers to better business communications for teams like marketing, sales, support, HR, and more. Wistia allows everyone, regardless of skill level, to create, host, manage, distribute, and analyse visually appealing video, which promotes deeper, more intimate connections.
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As depicted in the chart above, Wistia's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Healthcare, education, and financial markets emerged as the top three industry verticals, that Wistia is focusing on serving via its partners. These verticals together contributed 31.2% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.
The table below covers prominent partners of Wistia based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Wistia's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- BMC Software
- ExtraHop Networks
- Alert Logic
- Emarsys eMarketing Systems
- Blue Yonder
- SailPoint Technologies
- JFrog
- InMoment
- Temenos
- SideFX
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
