News of a looming bacon shortage in the US, which provoked panic online, has been rebuffed by the industry.

Concern was sparked by data from the US Department of Agriculture (USDA) that showed reserves of frozen pork belly were at a 50-year low.

There were 17.8m pounds of frozen pork belly in the inventory as of December 2016, the lowest level since 1957, according to the USDA.

“Today’s pig farmers are setting historic records by producing more pigs than ever,” said Rich Deaton, president of the Ohio Pork Council, a lobby group for pig farmers in a statement. “Yet our reserves are still depleting.”

Alarming headlines from NBC  “Now It’s Getting Serious: 2017 Could See a Bacon Shortage” and Fox News  “US bacon reserves hit 50 year low” soon followed.

Hashtags including #BaconShortage and #BaconReserves broke out on Twitter, as people grew increasingly concerned about the imminent demise of their greasy breakfast favourite.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

However, leading economists have since rebuked claims that the US will run out of bacon.

“To imply that there’s going to be some shortage of bacon is wrong,” said Steve Meyer, the vice president of pork analysis for EMI Analytics and a consulting economist to the National Pork Producers Council.  “There’s plenty of hogs coming. There’s going to be plenty of bacon.”

Chris Young, executive director of the American Association of Meat Processors, North America’s largest meat trade organisation told Time magazine there is no reason for consumers to worry.

“We are aware of reserve levels, however, we are not concerned,” Young said. “We don’t see America’s love of bacon going away anytime soon. The industry will not run out and farmers will respond in time to take advantage,” he said.

US pork production is expected to rise by about three percent this year.

It seems the crispy pork strips are here to stay after all.