Every year, the Gay and Lesbian Alliance Against Defamation (Glaad) takes Hollywood to task over the amount of LGBT representation in mainstream movies.

Each year since 2012, GLAAD has published their Studio Responsibility Index. In it, the group measures the amount of LGBT characters appearing in films from the six major Hollywood studios, plus mini-major Lionsgate.

The publication of the results for films released in the 2017 box office period shows only 12.8% of the 109 films released by major studios in 2017 featured LGBT characters. That happens to be the lowest percentage since GLAAD began reviewing this figure in 2012. It’s also a significant drop on 2016’s results where 18.4% of the 125 films released featured LGBT characters.

Of the LGBT characters who did appear, 50% had five minutes or less of screen time.

As always, none of the studios in question were given a passing grade. 20th Century Fox and Universal Pictures both received an ‘Insufficient’ rating; Paramount Pictures, Sony Entertainment, and Walt Disney received ‘Poor’ ratings; and Lionsgate Entertainment and Warner Brothers received ‘Failing’ ratings.

GLAAD also shared its disappointment that many LGBT characters in films are not openly so in the films themselves. It argues that films don’t count as having LGBT representation unless it is immediately obvious from the film itself.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The organisation also directly lambasted superhero movies from Marvel and DC such as Thor: Ragnarok and Wonder Woman for failing to openly acknowledge LGBT characters who are present in the source material.

To help combat the lack of representation of LGBT characters in mainstream films, GLAAD launched the Vito Russo test. This is an LGBT take on the Bechdel test.

What is the Bechdel test?

The Bechdel test is a tool used in feminist criticism as an indicator for the active presence of women in fiction.

The test asks three simple questions of the work it is assessing:

  1. Are there two named female characters?
  2. Do they talk to one another?
  3. Is their conversation about something other than a man?

According to Bechdeltest.com, of the 7678 in its database, as few as 57.88% pass the test. Still, around 90% pass at least one of the questions.

What is the Vito Russo test?

Similarly, GLAAD’s Vito Russo test is designed to be used as an indicator of how well films represent LGBT characters.

Like the Bechdel Test it is composed of three questions:

  1. Is there at least one identifiable LGBT character?
  2. Do they have other character traits than just their sexuality?
  3. Would the plot be radically different if they were removed?

In 2017, just 8.3% of films passed the test.

The business case for diversity on screen?

At the launch of the index, Sarah Kate Ellis, GLAAD President and CEO noted:

“With wildly successful films like Wonder Woman and Black Panther proving that audiences want to see diverse stories… there is simply no reason for major studios to have such low scores on the Studio Responsibility Index. At a time when the entertainment industry is holding much needed discussions about inclusion, now is the time to ensure the industry takes meaningful action and incorporates LGBTQ stories and creators as among priorities areas for growing diversity.”

While there haven’t been any specific studies on whether passing the Vito Russo test helps films make a profit, a study of 2013 movie releases found that films which passed the Bechdel test made a total of $4.22 billion at the box office. On the other hand, films which failed to pass the Bechdel test made a total of $2.66 billion.

It’s also worth noting that many recent LGBT films have succeeded at the box office. Here are just a few examples:

  • Love, Simon made $57.2 million on a $17 million budget.
  • Call Me By Your Name made $41.1 million on a $3.5 million budget.
  • The Imitation Game made $233.5 million on a $14 million budget.
  • The Danish Girl made $64.2 million on a $15 million budget.
  • Carol made $40.3 million on a $11.8 million budget.

Each of these films has at least trebled its budget at the box office. That’s better than some major studio films achieved. Batman Vs. Superman: Dawn Of Justice made $873.6 million on its $300 million gross budget, for example.

LGBT characters and stories aren’t a barrier to winning awards either. At the 2018 Oscars, a third of the Best Picture nominees featured identifiable gay characters. That includes the eventual winner, The Shape Of Water.

How many 2018 films pass the Vito Russo test?

Still, despite the good reasons to include a diverse cast of characters, few films do. Verdict has examined the top 50 films at the US box office so far in 2018 to assess how many of them pass GLAAD’s test. The results will no doubt disappoint GLAAD.

1. Black Panther – FAIL

2. Avengers: Infinity War – FAIL

3. A Quiet Place – FAIL

4. Deadpool 2 – PASS

5. Ready Player One – FAIL

6. Peter Rabbit – FAIL

7. Fifty Shades Freed – FAIL

8. A Wrinkle in Time – FAIL

9. Rampage (2018) – FAIL

10. I Can Only Imagine – FAIL

11. Game Night – FAIL

12. Insidious: The Last Key – FAIL

13. Pacific Rim Uprising – FAIL

14. Blockers – PASS

15. Maze Runner: The Death Cure – FAIL

16. Tomb Raider – FAIL

17. Red Sparrow – FAIL (But passes two out of three points on the test.)

18. I Feel Pretty – FAIL

19. 12 Strong – FAIL

20. Den of Thieves – FAIL

21. Tyler Perry’s Acrimony – FAIL

22. Sherlock Gnomes – FAIL

23. Love, Simon – PASS

24. Paddington 2 – FAIL

25. Truth or Dare – FAIL (Passes on having a gay character, fails at giving him a personality or a key role in the plot.)

26. Overboard (2018) – FAIL

27. The Commuter – FAIL

28. The 15:17 to Paris – FAIL

29. Death Wish (2018) – FAIL

30. Annihilation – PASS

31. Life of the Party – FAIL

32. Isle Of Dogs – FAIL

33. Breaking In (2018) – FAIL

34. Super Troopers 2 – FAIL

35. Winchester – FAIL

36. Strangers: Prey at Night – FAIL

37. Proud Mary – FAIL

38. Paul, Apostle of Christ – FAIL

39. Chappaquiddick – FAIL

40. Forever My Girl – FAIL

41. Book Club – FAIL

42. Padmaavat – PASS

43. The Miracle Season – FAIL

44. Midnight Sun – FAIL

45. Traffik – FAIL

46. Tully (2018) – PASS

47. Early Man – FAIL

48. The Death of Stalin – FAIL

49. Unsane – FAIL

50. Show Dogs – FAIL