After smashing the US box office on its release, Incredibles 2 has become America’s highest grossing animated movie ever made.
Having raked in a whopping $507.3m at the US box office, Incredibles 2 has soared past the previous title holder Finding Dory which made $486.3m.
However, at the worldwide box office, Incredibles 2 is still playing catch-up. So far, Pixar’s superhero family film has taken $775.8m to Finding Dory‘s $1.03bn.
The Incredibles 2 release date staggering
While Incredibles 2 has an incredible amount at the worldwide box office already, that feat is even more impressive when you consider Pixar’s release strategy. Rather than launching around the world on the same date, Pixar held back the film in various territories.
The movie has yet to launch in some of the world’s biggest film markets. These include Japan (fourth biggest), UK (fifth biggest), South Korea (sixth biggest), Germany (eighth biggest), Italy (13th biggest) and Spain (15th biggest). These and 14 other territories are all awaiting the new film. It won’t be until the end of September that Incredibles 2 finishes its worldwide roll-out.
This strategy should help Incredibles 2 fend off competition from the likes of other family-focused summer blockbusters, including Jurassic World: Fallen Kingdom, Ant-Man and the Wasp, Hotel Transylvania 3 and even the last showings of Avengers: Infinity War.
Incredibles 2 release date around the world
For the territories which haven’t had Incredibles 2 yet, here are all its release dates:
- 13 July 2018 – UK, Ireland, and Poland
- 19 July 2018 – Hong Kong, South Korea
- 27 July 2018 – Romania
- 1 August 2018 – Japan
- 2 August 2018 – Czech Republic and Slovakia
- 3 August 2018 – Estonia, Spain, Lithuania, and Latvia
- 24 August 2018 – Norway
- 30 August 2018 – Denmark
- 31 August 2018 – Finland and Sweden
- 19 September 2018 – Italy
- 27 September 2018 – Germany
- 28 September 2018 – Turkey
How much more Incredibles 2 needs to make
Of course, given the film’s $200m budget, anything Incredibles 2 generates now is almost certainly profit for Pixar and Disney.
However, there are still a number of box office records the film could smash.
To become the highest-grossing Pixar film, it will have to make more than the $1.07bn which Toy Story 3 generated when it was released in 2010. If it achieves that feat, it will have to leapfrog 2015 smash-hit Minions ($1.16bn) and 2013 global smash hit Frozen ($1.29bn) to become the biggest animated film ever released.
Unfortunately, given the success of the Marvel Cinematic Universe, it seems incredibly unlikely Incredibles 2 will become the highest-grossing superhero movie ever made. To do so, it would have to make more than the $2.04bn Avengers: Infinity War has generated so far. Given its comparatively minuscule (albeit still very impressive) opening, it almost certainly won’t manage that particular feat.
Still, looking at its performance in the territories it has been released in so far, it’d be no surprise to see Incredibles 2 break the first two records and become both the highest grossing animated movie ever and the highest grossing Pixar movie.
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Given the film’s massive domestic opening, and popularity with critics and audiences (A+ rating from CinemaScore, 94% from critics and 88% from audiences on Rotten Tomatoes), it seems safe to assume it will continue to perform for weeks to come.
Who is watching Incredibles 2?
Verdict spoke to the team at Movio to get some audience insight into who is actually watching Pixar’s latest. And it turns out the nostalgia power is a strong pull with this one. The team from Movio explained:
“The incredible success of Incredibles 2 is because it’s much more than a kids’ movie. The audience share of Under 12s was 25% lower than the typical animated movie, while those who watched sessions commencing after 8pm were 40% above average.”
The data also shows that Incredibles 2 is managing to draw people to the cinema who wouldn’t ordinarily attend. Incredibles 2‘s audience was made up of 42.5% and 22.9% of occasional and infrequent movie-goers, respectively. An average audience would usually be made up of 38.4% and 15.6% of occasional and infrequent movie-goers, respectively.
Interestingly for a superhero movie, the Incredibles 2 audience skewed more female than male, with women and girls making up 51.7% of the audience. In contrast, the audiences for Deadpool and Avengers: Infinity War were 65% and 64% male respectively.