The importance of natural ingredients for shoppers increases with age, new research has suggested.

According to a new GlobalData survey, 46 percent of people around the world claim that using natural ingredients in a product would make them more likely to choose one brand over another.

And this sentiment increases for older people, with those aged 45-64 years most likely to be driven by the presence of natural ingredients.

[verdict_chart id=”14794″]

Brands should use more natural ingredients in order to align with the consumers’ demand.

Colgate, the toothpaste maker, has added lemon, basil, eucalyptus and cloves to one of its toothpastes recently launched in India.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData