Shutterfly has patented a system for creating group composite images from individual photos, accounting for varying subject heights and zoom factors. A fiducial marking device emits light to mark subjects, allowing the camera to adjust pixel density and scale images accordingly. GlobalData’s report on Shutterfly gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Shutterfly, AI for workflow management was a key innovation area identified from patents. Shutterfly's grant share as of March 2024 was 70%. Grant share is based on the ratio of number of grants to total number of patents.

Photographic system for group composite images with varying heights

Source: United States Patent and Trademark Office (USPTO). Credit: Shutterfly Inc

A recently granted patent (Publication Number: US11972588B2) discloses a photographic system that includes a fiducial marking device with a fiducial light source emitting collimated light towards a subject. The system comprises a camera capturing background-illuminated, subject-illuminated, and fiducially marked images of the subject, along with a computing device generating a photography product using these images and values derived from the fiducial marker's location on the subject. The system's innovative approach involves processing the background-illuminated image based on the fiducial marker's pixel density and the subject's reference height, generating a mask, and applying it to the subject-illuminated image to create the final photography product.

Furthermore, the patent details additional features of the photographic system, such as capturing multiple background-illuminated images, utilizing different fiducial light sources, and coordinating the operation of subject lighting, background lighting, and the fiducial marking device through a controller. The system's controller synchronizes the illumination of the background and subject with image capture, ensuring the fiducially marked image is captured in conjunction with the background-illuminated image or independently. This comprehensive approach aims to enhance the photography process by integrating precise fiducial marking techniques with advanced image processing algorithms, resulting in high-quality photography products.

To know more about GlobalData’s detailed insights on Shutterfly, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.