1. Comment
  2. Comment
August 29, 2017updated 08 Sep 2017 12:25pm

Netflix 20th anniversary: Streaming revenue will overtake physical sales this year

By GlobalData Retail

Netflix is 20 years old and this year streaming revenue — combining music and video — will overtake physical sales for the first time.

The physical retail entertainment market has consecutively declined year-on-year since 2013, with online streaming heavily eroding market share.

In 2017, 60.3 percent of spend on entertainment will be via streaming compared to only 5.3 percent in 2012. Growth is though expected to slow over the next five years.

Source: GlobalData

There’s now a lot of companies offering streaming services

After the demise of the music download market caused iTunes sales to struggle, Apple launched its own streaming service, Apple Music, in 2015.

Amazon followed by launching Amazon Unlimited in 2016. With greater competition in the market, customers are benefiting from longer free trials and greater choice and variation in content, attracting more consumers to the market.

More retailers are also set to enter the market in the future.

Disney introduced its own service Disney Life in 2015 and will extend this to its other franchise, ESPN, in 2018.

It will also stop companies such as Netflix from streaming its future releases, leading some consumers to pay for multiple streaming services subscriptions.

Additionally Tesla, run by Elon Musk, is rumoured to be launching its own music streaming service to rival the likes of Spotify, Amazon and Apple.

With greater competition, these services are getting bigger and better, offering greater selections as well as unique content, which provide even more of an incentive for customers to covert to streaming services.

However, despite a positive future, there are a number of obstacles these services must overcome to ensure long-lasting success.

Particularly in the music market, streaming companies have come under fire about the royalties paid to artists: a dispute that saw Taylor Swift pull her music from services such as Spotify in 2014, with her music not returning to these platforms until June this year.

The decline of the retail entertainment market is set to slow by 2022, as streaming companies struggle to encourage more of the loyalist physical music and video customers to buy into these services.