Super Bowl 2018 ads: everything that aired during the big game

By Jack Rear

As the only broadcast with over 100m viewers, the Super Bowl is by far the biggest night for American broadcasting. That makes advertising at the event worth its weight in gold. And many brands are prepared to pay for it as such.

2017’s Super Bowl sold 30-second ad slots at an average of $4.6m each. This year, however, they planned to make even more. NBC reportedly planned to sell ad slots for over $5m each.

As a result, only the biggest companies and brands were able to get featured. Still, for fans of blockbuster features and major products, this is great news. The 2018 Super Bowl showed off plenty of adverts for upcoming box-office smashers including Jurassic World: Fallen Kingdom and Solo: A Star Wars Story.

There were also product adverts that pulled out all the stops to impress including Amazon’s star-studded ad for the Alexa and Doritos and Mountain Dew’s team up.

Here’s every advert that played during the Super Bowl so you don’t miss a trick. For those interested in movie and TV trailers, scroll to the bottom to find them all.

Budweiser – “Stand By You”

https://www.youtube.com/watch?v=CxGUmtRLm5g

GroupOn with Tiffany Haddish

https://www.youtube.com/watch?v=GM1QDBvzm1Y

Doritos and Mountain Dew with Peter Dinklage and Morgan Freeman

https://www.youtube.com/watch?v=-XLkru5Nzd4

Lexus and Marvel’s Black Panther

https://www.youtube.com/watch?v=01AEuxSlIMg

Stella Artois with Matt Damon

Pringles with Bill Hader

https://www.youtube.com/watch?v=dfAN88DObX8

Michelob ULTRA with Chris Pratt

https://www.youtube.com/watch?v=kiE71P138rc

Michelbob ULTRA – “I Like Beer”

https://www.youtube.com/watch?v=P6Ys3PMJ3WY

Amazon with Jeff Bezos and lots of celebrities

M&Ms with Danny DeVito

https://www.youtube.com/watch?v=qfZcxeqa1g4

PETA with James Cromwell

Coke – “The Wonder Of Us”

https://www.youtube.com/watch?v=OPi9nTE70aA

Skittles with David Schwimmer

https://www.youtube.com/watch?v=1mj4zXJe8yM

Tide with David Harbour

https://www.youtube.com/watch?v=doP7xKdGOKs

Tide and Old Spice with David Harbour

https://www.youtube.com/watch?v=kulyPinO49I

Kia with Steven Tyler

https://www.youtube.com/watch?v=x5N7ub_Tyj0

NFL – “Dirty Dancing”

https://www.youtube.com/watch?v=KUoD-gPDahw

Jeep and Jurassic World with Jeff Goldblum

Sprint – “Evelyn”

https://www.youtube.com/watch?v=XHpEJRsHefM

Intuit – “A Giant Story”

Quicken Loans and Rocket Mortgage with Keegan-Michael Key

The Australian Tourist board with Chris Hemsworth, Margot Robbie, Danny McBride and various others

Bud Light – “Dilly Dilly”

https://www.youtube.com/watch?v=Zr4md5OqL60

NBC Sports

https://www.youtube.com/watch?v=g7YJ3nKC-zI

Toyota – “Good Odds”

https://www.youtube.com/watch?v=sefscV3GvWM

Ram Trucks – “Built To Serve”

https://www.youtube.com/watch?v=SlbY1tGARUA

T-Mobile – “Little Ones”

https://www.youtube.com/watch?v=C-rumHvmqCA

Heroes Arena

Wendy’s

https://www.youtube.com/watch?v=zsqXfA9Coxg

Pepsi with Cindy Crawford and Britney Spears

Toyota – “One Team”

https://www.youtube.com/watch?v=UrGu6H8t2gU

Persil ProClean

Squarespace with Keanu Reeves

Febreeze

WeatherTech

Jeep – “The Road”

Diet Coke with Hayley Magnus

https://www.youtube.com/watch?v=91Q0kddGWLc

Avocados From Mexico with Chris Elliott

https://www.youtube.com/watch?v=ijVLdH5dt-c

Sketchers with Howie Long

E*Trade – “This Is Getting Old”

https://www.youtube.com/watch?v=3ILxrRlf3KY

Kraft – “Family”

https://www.youtube.com/watch?v=1VJixjI_P3s

Wix.com – “Rhett & Link”

Toyota – “Mobility Anthem”

https://www.youtube.com/watch?v=9QbPS-CvSGE

Blacture with Pras

https://www.youtube.com/watch?v=SyxMFBLsrhw

Westworld Season 2

https://www.youtube.com/watch?v=qUmfriZoMw0

TurboTax – “The Noise In The Attic”

https://www.youtube.com/watch?v=Au0afFu9Hkc

Jeep – “Anti-Manifesto”

Hyundai – “Hope Detector”

Universal Parks & Resorts with Peyton Manning

Monster Products with Iggy Azalea

https://www.youtube.com/watch?v=71WnkSN2UzY

Turkish Airlines with Dr Oz

Verizon

https://www.youtube.com/watch?v=Zn99TMv0vac

Movies and television

Solo: A Star Wars Story

Skyscraper

Mission Impossible Fallout

Avengers Infinity War

Jurassic World: Fallen Kingdom

Red Sparrow

A Quiet Place

Netflix — The Cloverfield Paradox

Hulu — Castle Rock

https://www.youtube.com/watch?v=fwmhiqUPa28

Amazon Studios – Tom Clancy’s Jack Ryan

https://www.youtube.com/watch?v=V69XYIRjKww

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