Myanmar is the world’s fastest mobile subscription market and the only market among the fastest growing not in Africa and the Middle East.
There have been multiple signs this week that investor interest in emerging markets is back on.
Google has teamed up with South Africa mobile operator Vodacom to offer offline YouTube videos with the ambitious aim of changing consumer behaviour.
In developed markets, especially the US, pharmaceutical companies are facing a period of uncertainty, with pricing and reimbursements concerns causing significant barriers to revenue potential.
By 2025 over 60 percent of the global population will live in urban areas.
In contrast to developed markets, where tobacco prices are higher and regulation more stringent, the low price of tobacco products in emerging markets is a disincentive for switching to e-cigarettes.