People in Asia are more likely to find gluten-free labels appealing than the global average, according to a recent GlobalData survey.
Almost half (49 percent) of people buy gluten-free, however perceptions of health and taste far outweigh people who buy gluten-free due to intolerance.
Clean has become a key marketing buzzword in the consumer goods industry, but many are still not really sure exactly what it means according to new research from GlobalData, though awareness is on the rise.
Evidence is mounting that gluten-free diets are not as innocuous as they seem.
Although some in the industry have forecast a decline in the popularity of gluten–free foods, the latest data doesn’t appear to confirm the hum.