British companies increased their marketing budgets in the second quarter despite economic uncertainty resulting from the UK’s decision to leave the European Union (EU), according to a survey out today.
Soap brand Dove — owned by Unilever — has been accused of promoting discrimination against breastfeeding in public and has been forced to pull a recent ad, with the UK advertising watchdog received 378 complaints since the campaign was launched.
In wine retailing, the phrase “I bought it because it has a pretty label” is a daily occurrence for sales people.
Toyota, Japan’s biggest automotive manufacturer, announced on Saturday that by the end of 2016 it had sold all of its shares in electric car maker Tesla.
Over the past 20 years, mobile operators have been prone to over hyping network performance and turning technological advancements into marketing-speak.
AB InBev has been hindered by marketing missteps this past month as it attempts to address an alarming Achilles heel in its portfolio.
In a novel attempt to fight back against falling sales, Pepsi’s 7Up is being marketed as a food ingredient.
It is a lot easier to say you want to be a healthy snack company than to actually become one.