Telia Norway offers a selection with alternate choices that also encompass SkyShowtime (20 points), Amazon Prime Video (30 points), and Stingray’s Qello Concerts (5 points). Credit: astudio via Shutterstock.

Norwegian telcos Altibox and Telia and Danish provider YouSee are innovating on the standard subscription pay-TV model by offering flexible, points-based packages that allow customers to tailor their content choices on a dynamic basis.

Such packages feature a monthly points allowance that can be self-allocated by the end-user to activate additional channel, on-demand, and SVoD add-ons, usually on a month-to-month basis.

These operators have increased the frequency of self-directed points reallocation to enable content access activation and deactivation in real time, empowering customers to easily switch between premium services such as Netflix, Max, and Viaplay, as and when they wish.

Adapting to consumer preferences

Self-selective subscription TV and on-demand content models like these cater to a modern consumer base that values choice and control over their viewing experiences. By implementing a points-based system for TV content packages, these operators are directly addressing the consumer pain point of being locked into rigid, long-term contracts in order to access particular premium content.

Enhancing user autonomy

Allowing customers to reallocate their points at any time offers unprecedented flexibility in pay-TV provisioning, permitting consumers to manage their viewing preferences as the mood strikes. This degree of self-management reflects the growing consumer expectation for literally on-demand service provisioning across an increasingly digital ecosystem of day-to-day services.

Customers are no longer constrained by fixed content bundles, or required to fully commit to multiple, often costly, on-demand subscriptions and premium TV channel bouquets.

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Redefined roles for telcos

Telcos are redefining their roles as comprehensive digital service aggregators by enabling consumers to easily access diverse entertainment options at will, not only enhancing customer satisfaction and setting a new standard for on-demand content delivery, but also positioning the providers as pivotal players in the content distribution ecosystem.

Illustrating the value proposition, at Altibox Norway, TV channel packages can include 5, 10, 50, or 100 monthly points that can be freely applied to a choice of Netflix (50 points), Viaplay (50 points), Max (40 points), TV 2 Play (10 points), FilmFavoritter (15 points), Nordisk Film (10 points), or the Cartoon Network’s Toonix (5 points); sports channels V Sport (40 points), TV 2 Sport 1 and 2 (5 points), or Eurosport (5 points); and around 60 specialty channels including BBC Nordic (5 points), National Geographic Now (2 points), Cartoonito (2 points), or Disney Channel (1 point). Telia Norway offers a similar selection with alternate choices that also encompass SkyShowtime (20 points), Amazon Prime Video (30 points), and Stingray’s Qello Concerts (5 points).