People in the UK are spending less on mobile apps this year than in 2016.
The average spend per month was £1.42 in the second quarter of 2017, down from £1.63 year-on-year, according to a recent GlobalData survey.
Meanwhile, the percentage of consumers actually buying apps has also fallen, with 35 percent of people surveyed said that they bought an app at least once a month, down from 49 percent last year.[verdict_chart id=”18750″]
The percentage of young adults (aged 18-34) buying apps, although higher than the UK average, fell from 60 percent to 43 percent year-on-year.
With an app spend of £2.00 per month, the 25-34 age group splashed the cash the most compared to other age demographics.[verdict_chart id=”18758″]
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData