Credit: vectorstudi/ Shutterstock New AR tech enhances the online shopping experience.

Walmart has announced a new augmented reality (AR) solution enabling customers to try on clothes at home. The retailer also thumbed its nose at other fashion companies that have rolled out similar technology.

The American supermarket chain’s new Be Your Own Model tech will enable online customers to snap pictures of themselves at home and then try on clothes virtually. The new try-on technology from Walmart is a result of the company’s acquisition of Zeekit in 2021.

This is hardly the first solution of its kind. Over the years, companies like Amazon and Burberry have introduced smart mirrors that enable users to go to a store and try on clothes virtually.

Some may remember the Echo Look. The Alexa-powered smart camera was introduced in 2017 and gave users styling tips using a mix of artificial intelligence (AI) and human curation. The Echo Look was discontinued in 2019, with its services being introduced into the Amazon Shopping app.

However, without naming any names, Walmart throws some serious shade at the AR try-on tools that went before its Be Your Own Model tech.

“Where we didn’t feel like customers were satisfied is that a lot of the AR experiences are basically the equivalent of taking and laying a flat image on top of a flat image,” Cheryl Ainoa, Walmart SVP of new businesses and emerging tech, told TechCrunch. “That doesn’t let you actually experience what this article of clothing is going to look like on me.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Verdict.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

So how does Walmart’s new try-on technology work? First the prospective customer takes a photo on their iPhone. Then the AI solution uses algorithms and machine learning models to show how different variations of clothing will look on a real person.

The Walmart try-on technology thus enables customers to get a realistic simulation, using shadows and fabric draping. It helps show how clothing will fall on someone’s body type in seconds, according to Walmart’s website.

Users can virtually try on more than 270,000 items from across Walmart’s portfolio of brands.

The Be Your Own Model has been rolled out to iOS customers who use the Walmart app. Android users will be able to enjoy the technology in the coming weeks.