Morrisons’ pledge to never stock so-called fake farm brands — farms made up to suggest to people food came from British farms — makes sense: Morrisons wants to be see as the people’s supermarket.
If supermarkets were parliamentary seats, we would be looking at a majority government for the Conservatives according to the latest poll from GlobalData.
As supermarkets battle with suppliers over increased costs following the devaluation of the pound, it is apparent that they don’t have a lot of room to swallow those increases themselves.
Only 52 percent of food eaten in the UK is produced by British farmers, according to a report commissioned by the country’s fourth largest supermarket chain Morrisons.
Sir Ken Morrison died today aged 85, the Yorkshireman who took his father’s small Bradford-based grocery chain with an annual turnover of £50,000 and turned it into the UK’s fourth biggest supermarket worth £13bn (£16.4bn).
The UK’s biggest grocers have been among the poster boys for a bumper festive season, but what does their success really say about the state of the grocery sector and what lies in store for 2017?