German skincare brand Nivea has found itself in hot water after its latest lotion advert has been branded ‘racist’.
Shares in the world’s largest advertising company WPP dropped nine percent at the start of trading today amid slowing sales and concerns about future growth.
The Advertising Standards Authority (ASA) is to bring in new standards for advertising in the UK, outlined in a GfK report Depictions, Perceptions & Harm.
Advertisements that promote sexist stereotypes should be banned under proposals put forward by the Advertising Standards Agency (ASA).
American telecommunications company Verizon closed its $4.48bn purchase of Yahoo’s core business on Tuesday.
Advertisers spent $72.5bn on digital marketing in the US last year, an increase of 22 percent from 2015, according to a report by consultancy firm PwC for the Interactive Advertising Bureau (IAB).
Marketing budgets hit a four-and-a-half year growth streak as financial confidence grows despite Brexit.
Cola can do a lot of things. In the summer it cools us down.
After Google came under fire for ads appearing on extremist content, the tech company has vowed to clean up its act.
Extremists have made an estimated £250,000 ($310,000) from advertisements for UK brands on Google, according to a Times investigation.