Advertising
Nivea’s latest lotion advert branded ‘racist’ – and it’s not the first time
German skincare brand Nivea has found itself in hot water after its latest lotion advert has been branded ‘racist’. The…
WPP share price: Investors lose confidence in the world’s largest advertising company
Shares in the world’s largest advertising company WPP dropped nine percent at the start of trading today amid slowing sales…
Sexism and stereotypes as standard in the UK — with change comes opportunity
The Advertising Standards Authority (ASA) is to bring in new standards for advertising in the UK, outlined in a GfK…
UK advertising watchdog to crack down on sexist adverts
Advertisements that promote sexist stereotypes should be banned under proposals put forward by the Advertising Standards Agency (ASA). The tougher regulation, outlined in a…
Telecoms giant Verizon closes its $4.48bn deal with Yahoo
American telecommunications company Verizon closed its $4.48bn purchase of Yahoo's core business on Tuesday. The original purchase price of $4.8bn announced last…
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Racism under Trump is why some companies are abandoning advertising campaigns aimed at Latinos, says trade body boss
Some US companies are refraining from investing in advertising aimed at the Hispanic community, according to a trade body representing 45,000…
Mobile growth strong as digital advertising in the US climbs to $72.5bn
Advertisers spent $72.5bn on digital marketing in the US last year, an increase of 22 percent from 2015, according to a…
Companies increase ad spending as confidence grows despite Brexit
Marketing budgets hit a four-and-a-half year growth streak as financial confidence grows despite Brexit. According to the latest Institute of…
PepsiNo: how did PepsiCo get it so wrong with its Kendall Jenner ad?
Cola can do a lot of things. In the summer it cools us down. In the light of health concerns it…
Is Google cleaning up its act after the extremist content scandal?
After Google came under fire for ads appearing on extremist content, the tech company has vowed to clean up its…