Advertising
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20 Oct
Nivea’s latest lotion advert branded ‘racist’ – and it’s not the first time
German skincare brand Nivea has found itself in hot water after its latest lotion advert has been branded ‘racist’.
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23 Aug
WPP share price: Investors lose confidence in the world’s largest advertising company
Shares in the world’s largest advertising company WPP dropped nine percent at the start of trading today amid slowing sales and concerns about future growth.
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19 Jul
Sexism and stereotypes as standard in the UK — with change comes opportunity
The Advertising Standards Authority (ASA) is to bring in new standards for advertising in the UK, outlined in a GfK report Depictions, Perceptions & Harm.
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18 Jul
UK advertising watchdog to crack down on sexist adverts
Advertisements that promote sexist stereotypes should be banned under proposals put forward by the Advertising Standards Agency (ASA).
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13 Jun
Telecoms giant Verizon closes its $4.48bn deal with Yahoo
American telecommunications company Verizon closed its $4.48bn purchase of Yahoo’s core business on Tuesday.
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16 May
Racism under Trump is why some companies are abandoning advertising campaigns aimed at Latinos, says trade body boss
Some US companies are refraining from investing in advertising aimed at the Hispanic community, according to a trade body representing 45,000 Latino marketing, media and research executives.
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27 Apr
Mobile growth strong as digital advertising in the US climbs to $72.5bn
Advertisers spent $72.5bn on digital marketing in the US last year, an increase of 22 percent from 2015, according to a report by consultancy firm PwC for the Interactive Advertising Bureau (IAB).
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19 Apr
Companies increase ad spending as confidence grows despite Brexit
Marketing budgets hit a four-and-a-half year growth streak as financial confidence grows despite Brexit.
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6 Apr
PepsiNo: how did PepsiCo get it so wrong with its Kendall Jenner ad?
Cola can do a lot of things. In the summer it cools us down.
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21 Mar
Is Google cleaning up its act after the extremist content scandal?
After Google came under fire for ads appearing on extremist content, the tech company has vowed to clean up its act.
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20 Mar
M&S, RBS and Sainsbury’s abandon Google ads over extremist content
Extremists have made an estimated £250,000 ($310,000) from advertisements for UK brands on Google, according to a Times investigation.