
Nivea’s latest lotion advert branded ‘racist’ – and it’s not the first time
German skincare brand Nivea has found itself in hot water after its latest lotion advert has been branded ‘racist’. The…
German skincare brand Nivea has found itself in hot water after its latest lotion advert has been branded ‘racist’. The…
Shares in the world’s largest advertising company WPP dropped nine percent at the start of trading today amid slowing sales…
The Advertising Standards Authority (ASA) is to bring in new standards for advertising in the UK, outlined in a GfK…
ByAdvertisements that promote sexist stereotypes should be banned under proposals put forward by the Advertising Standards Agency (ASA). The tougher regulation, outlined in a…
American telecommunications company Verizon closed its $4.48bn purchase of Yahoo's core business on Tuesday. The original purchase price of $4.8bn announced last…
Some US companies are refraining from investing in advertising aimed at the Hispanic community, according to a trade body representing 45,000…
Advertisers spent $72.5bn on digital marketing in the US last year, an increase of 22 percent from 2015, according to a…
Marketing budgets hit a four-and-a-half year growth streak as financial confidence grows despite Brexit. According to the latest Institute of…